MONDAY, APRIL 21, 2014

Reception at 5:45pm / Lecture at 6:30pm


Nike, Senior Creative Director and leader of Nike's North America Brand design


In Bryon Merritt's role as Senior Creative Director at Nike, he drives how the brand comes to life across all consumer touch points be that retail, digital, and brand experiences in Nike's biggest geography. The team he leads focuses on driving innovation around how the products Nike makes, the services they create around those products, the places where consumers interact with those products and services (both physical and digital) and how they communicate all of this comes together in a seamless and considered experience for consumers. His work fuses marketing, design and innovation and crosses the creative boundaries of digital & physical, communication design, service design and space.   At Nike, Byron drives creative around the launch of the Nike+ Fuelband and was a part of the team creating the product experience. Additionally, Byron has lead the development of many Nike first. He was creative director for Nike's first video game Nike+ Kinect Training designed for the Xbox Kinect platform as well as new to Nike, customization experiences. 
Prior to Nike, Byron worked what's been considered to be the worlds most innovative design company IDEO in San Francisco. Byron earned a Masters in Architecture at SCIArc and currently lives in Portland, Oregon.

Culture of IDEAS

Organized by Professor Greg Lynn, the Culture of IDEAS Lecture Series will show that an engagement with popular and commercial culture combined with a specific critical vision yields not only culturally relevant design work, but more importantly, creative and innovative design.  By focusing on contemporary issues of experience, technology, craft, urbanism or commerce the role of the architect is expanded and empowered in new ways by these lecturers. Presenters will return to UCLA in June to participate in our annual RUMBLE symposium.

Perloff Hall is located on the UCLA Campus.
Perloff Hall, M-F, 9am – 5pm
Info: 310.267.4704
Lectures take place at 6:30pm in Perloff Hall Decafé (unless otherwise indicated)

Parking is available in Lot 3 for $12, purchase parking at the Westholme Ave and Hilgard Ave kiosk.
Alternative parking is available at Self-Service Parking Pay Stations  
Check the website for confirmation of all programs at www.aud.ucla.edu

The campus map is available at www.maps.ucla.edu/campus/