UCLA

JUMPSTART LECTURE: Laurel Broughton

EVENTS
JUL9
All are welocme
Lectures take place at 12pm | Room B320, Perloff Hall
 
Wednesday, July 9 
LAUREL BROUGHTON 
WELCOMEPROJECTS, Los Angeles
 
We‘ve stolen the title for this summer’s series of lunchtime lectures from Brian Eno and Peter Schmidt’s classic collection of flashcards, first published in 1975. Each card in the series bears one of Eno and Schmidt’s oblique strategies, an assortment of strange aphorisms that for present purposes we might choose to imagine as a set of tools able to assist us as we seek to think afresh about what it is we do, when we do architecture.
 
We needn’t, however, find ourselves constrained by Eno and Schmidt’s original collection - each of our six lecturers will be focusing instead on the strategies that underpin their recent work, so that we might begin to illuminate the whats, the hows and the why-nots of contemporary architectural production.
 
The oblique strategy acts something like a dissolvable suture; formulating a temporary sticking-place and affording each designer just enough time to articulate the relation of a given project to the ontological substrate across which their practice skates, tumbles or slides.
 
If the questions we hope to answer during this summer’s lecture series are something like... Who now for our discipline?
What is architecture’s task?
How are its tools?

Why does it propose?
...then Oblique Strategies - Endlessly Worthwhile Dilemmas offers six designers the opportunity to give us their thoughts and ideas one-architect-at-a- time.
 
A little more on the original series:
Eno and Schmidt explain:
‘These cards evolved from our separate observations on the principles underlying what we were doing. Sometimes they were recognized in retrospect (intellect catching up with intuition), sometimes they were identified as they were happening, sometimes they were formulated.
[
The cards} can be used as a pack (a set of possibilities being continuously reviewed in the mind) or by drawing a single card from the shuffled pack when a dilemma occurs in a working situation. In this case, the card is trusted even if its appropriateness is quite unclear. They are not final, as new ideas will present themselves, and others will become self-evident.’
 
The cards include such gems as:
Honor thy error as hidden intention. 
Be extravagant.
Disconnect from desire.
Give the game away.
 
Perloff Hall is located on the UCLA Campus.

Perloff Hall, M-F, 9am – 5pm
Info: 310.267.4704
Lectures take place at 12pm in Room B320 in Perloff Hall (unless otherwise indicated)
Parking is available in Lot 3 for $12, purchase parking at the Westholme Ave and Hilgard Ave kiosk.
Alternative parking is available at Self-Service Parking Pay Stations  
Check the website for confirmation of all programs at www.aud.ucla.edu

The campus map is available at www.maps.ucla.edu/campus/

 

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