UCLA

Friday Final Review: 289 Technology Seminar

NEWS

289 TECHNOLOGY SEMINAR
Augmenting Reality

Led by Ron Frankel

 
Video rules our world. Why? Because moving images present a more visceral experience than still ones. We don’t perceive the world as static, we perceive it in constant motion. There was a time when we were forced to use static images in our work because the equipment required to manage and manipulate video was too expensive and too difficult to operate. A small group of specialists who invested in complicated and esoteric machinery were responsible for generating all the video content we saw in theaters and on television. Today, those facilities still generate content but they are far outnumbered by video hosting sites like Vimeo and YouTube, and by the millions of people with video cameras, dslrs and mobile phones who upload content on a daily basis.
 
 
 
But a camera on its’ own can only document and record what already exists. Where things get interesting is when we add Visual Effects. When we manipulate the imagery to distort the real world and present a vision of what could be. We see it everyday on tv screens and in films -- floating text, buildings that don’t really exist, aliens -- elements that we know aren’t real, yet live seamlessly within the space we’re looking at.
 
 
We’ve seen what’s possible when these techniques are harnessed for entertainment, but what happens when you use moving footage as a tool to analyze and critique the world around you? What happens when you combine Architectural Design and Visual Effects? 
 
This course will explore the confluence of design and visual effects through a series of video manipulations. 
 
 

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