Extreme Culture: The Intermix of Real and Virtual Realities


UCLA Architecture and Urban Design (A.UD) will carry the narrative of modern architecture in L.A. forward from its influential past to the future with Extreme IDEAS: Architecture at the Intersection, a series of programs that chart a dynamic new future for architecture. The programs will look beyond the field's traditional boundaries and explore topics arising from unexpected quarters in film, automotive, aerospace, and tech industries in order to explore rapidly emerging new technologies, possibilities for interdisciplinary growth, and the role of Los Angeles in the evolution of architecture. Major support for Extreme IDEAS has been provided by the Getty Foundation.

Wednesday, May 29, 2013 at 7:30pm
Extreme Culture: The Intermix of Real and Virtual Realities
Sylvia Lavin, Thomas Krens, Scott Trowbridge
Location: Clark Memorial Library

Sylvia Lavin, Director of Critical Studies at UCLA A.UD leads a panel discussion on the new interconnections within high culture, commercialism, art, media, and design. Panelists include Scott Trowbridge, VP Creative, Walt Disney Imagineering R&D, and Thomas Krens, founder and CEO of Global Cultural Asset Management and Director of the Solomon R. Guggenheim Foundation from 1988 to 2008.

Sylvia Lavin is a leading figure in contemporary architectural history, theory, and criticism and serves as Director of Critical Studies at UCLA Architecture and Urban Design. Lavin is the recipient of a 2011 Arts and Letters Award, as well as previous awards from the Getty Center, the Kress Foundation and the Social Science Research Council. In addition to her most recent book, Kissing Architecture, (Princeton University Press, 2011), Lavin is the author of Quatremere de Quincy and the Invention of a Modern Language of Architecture (MIT, 1992), Form Follows Libido: Architecture and Richard Neutra in a Psychoanalytic Culture (MIT, 2005), and the forthcoming The Flash in the Pan and Other Forms of Architectural Contemporaneity. She initiated a series of architectural projects for the Hammer Museum, has been a guest curator for the CCA and Ace Galleries, and is curator of the MAK Center exhibition Everything Loose Will Land (May 9 – Aug 4, 2013), part of the Getty Initiative Pacific Standard Time Presents: Modern Architecture in L.A.

Thomas Krens is the Founder and CEO of GCAM |Global Cultural Asset Management, and from 1988 to 2008, was the Director of the Solomon R. Guggenheim Foundation. Under Mr. Krens’ leadership, the Guggenheim Foundation doubled the size of the its collection; completed two major restorations of the original Frank Lloyd Wright designed museum building in New York; doubled the size of the Peggy Guggenheim Collection Venice; increased the Foundation’s endowment from $25 million to $120 million; and conceived of and executed the Guggenheim Museum Bilbao and Deutsche Guggenheim Berlin.

In 2008 Mr. Krens left the Guggenheim Foundation, after 20 years of leadership, to form GCAM Global Cultural Asset Management, in order to dedicate all of his efforts to new international projects.

Scott Trowbridge, Vice President of Creative / R&D at Walt Disney Imagineering leads a global team that produces new and unique ways to entertain people. Ranging from film, theatre, interactive and transmedia experiences to state-of-the-art themed attractions, Trowbridge has produced, directed and integrated entertainment projects all over the world. Trowbridge looks for opportunities to combine various media, technologies and narrative forms to tell new stories and create innovative entertainment experiences. As a graduate of USC’s School of Cinematic Arts, Trowbridge started his career in film and theatre, and continues to drive innovation through his oversight of both the Blue Sky Creative and New Technology development groups for Walt Disney Imagineering.

Free and open to the public. Reservations required.
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Information: 310.206.6098

Clark Memorial Library
2520 Cimarron Street
Los Angeles, CA 90018


Extreme IDEAS: Architecture at the Intersection is part of Pacific Standard Time Presents: Modern Architecture in L.A. This collaboration, initiated by the Getty, brings together several local arts institutions for a wide-ranging look at the postwar built environment of the city as a whole, from its famous residential architecture to its vast freeway network, revealing the city’s development and ongoing impact in new ways.