A.UD LECTURE SERIES: CARSTEN PRIMDAHL
Monday, January 27, 2014 | Lecture at 6:30 pm with a reception at 5:45 pm
Partner and Co-founder, CEBRA, Denmark
CEBRA is a Danish architectural design firm that mutates and adapts according to circumstances, yet always remains relevant and modern. Despite an ideological diversity in the work there is always a signature in CEBRA’s architecture.
People call CEBRA architecture people friendly, we like that – we call it Healthy Eyecandy. CEBRA work is the alchemy of human empathy and architectural expression. It stems from the notion that the ordinary is the means of the extraordinary – and solving a program is merely a part of creating a solution. Architecture is slow and a business of long lasting values. We build our work on top of a cultural history and in a horizon of futures to come. Architecture is inextricably linked with significant social, environmental and economic implications – and is a serious endeavor, serious fun.
Aim high – miss low. Extraordinary architecture is not achieved by budgets alone – it needs ambition and open mindedness. Too many ideas are better than the lack of ideas for creating better concepts – we celebrate that. Our working process is based on dialog and we consider our works to be interdisciplinary, collaborative and content driven.
Architecture is universal and a meeting between cultures and disciplines. Our staff consists of skilled people with specialised talents from Denmark and all around the world – with one thing in common, the passion for architecture.
Tools and technology allow us to work in various modes from hand to mind. We embrace a new technology that frees architectural thinking from restraints and we appreciate the evident qualities of craftsmanship. Our approach is rooted in a high degree of professionalism and attention to quality, which fuels the continuous ambition to break new ground. CEBRA architecture comes with an agenda and an attitude.
Perloff Hall is located on the UCLA Campus. M-F, 9am – 5pm
Lectures take place at 6:30pm in Perloff Hall Decafé (unless otherwise indicated)
Parking is available in Lot 3 for $12, purchase parking at the Westholme Ave and Hilgard Ave kiosk.
Alternative parking is available at Self-Service Parking Pay Stations
Check the website for confirmation of all programs at www.aud.ucla.edu
The campus map is available at www.maps.ucla.edu/campus/