UCLA

Lectures

BMW U.S. Olympic Bobsled: Speeding Muscles

Michael V. Scully, Director, Creative Consulting; BMW DesignworksUSA.

IDEAS Lectures

About

An in depth look into the creative process behind BMW’s radical carbon fiber 2 man bobsleds that helped the U.S. Olympic team achieve historic success at the most recent Winter Games in Sochi, Russia. Reaching speeds of 90mph and developing 5Gs of cornering force, these innovative sleds leverage BMW’s core tenant of efficient dynamics to the advantage of U.S. athletes in their quest for the ultimate in human athletic endeavor. 

Michael V. Scully, Director, Creative Consulting 
‚Ä®Michael Scully joined BMW’s DesignworksUSA in 1996 as an industrial designer, and has since leveraged his unique expertise in motorsports, aerodynamics, strategy, and form development into efficient, meaningful designs.

Michael’s early efforts yielded 2 distinctive vehicles for BMW: the 2002 FB2 Formula BMW race car, and the 2004 BMW H2R: a car that established 9 new world speed records for hydrogen powered automobiles, including a top speed of 302.4km/h.

BMW Group DesignworksUSA is a creative consultancy that’s been driving innovation for over forty years. Acquired by BMW Group in 1995, DesignworksUSA enables its parent company as well as internationally-renowned clients to grow their businesses through design and a portfolio of creative consulting services. With clients including Coca Cola, Dassault Aviation, Embraer, HEAD, HP, Intermarine, John Deere, Microsoft, Bay Area Rapid ransit (BART), Siemens and Varian Medical Systems, DesignworksUSA is deeply immersed in a broad cross-section of industries. Combining crossfertilized knowledge with strategic long-term perspectives and global context provided by studios in Los Angeles, Munich, and Shanghai, DesignworksUSA draws upon its unique and vibrant resources to create the future. 

IDEAS LECTURE SERIES
The IDEAS Lecture Series charts a dynamic new future for architecture by engaging speakers from a broad range of disciplines. The series looks beyond the field's traditional boundaries and explores topics arising from unexpected quarters—entertainment, automotive, aerospace, and tech industries—in order to explore rapidly emerging new technologies, possibilities for interdisciplinary growth, and the role of Los Angeles in the evolution of architecture. The Architecture and Urban Design IDEAS Lecture Series is generously supported by Paul and Herta Amir.

Lectures are free and open to the public. Seating is available on a first-come first-served basis.
No reservations are required.
Information: 310.267.4704

Location:

5865 S. Campus Center Drive
Los Angeles, CA 90094

Contact: 

310.267.4704

Time: 

Lectures take place at 7:30pm on the Hercules Campus (unless otherwise indicated).

Parking: 

Parking is available on site. Click here to see a map.