Extreme Culture: The Intermix of Real and Virtual Realities

Greg Lynn, Thomas Krens, Scott Trowbridge

IDEAS Lectures


UCLA A.UD Professor Greg Lynn leads a panel discussion on the new interconnections within high culture, commercialism, art, media, and design. Panelists included Scott Trowbridge, VP Creative, Walt Disney Imagineering R&D, and Thomas Krens, founder and CEO of Global Cultural Asset Management and Director of the Solomon R. Guggenheim Foundation from 1988 to 2008.

Greg Lynn has served as studio Professor at UCLA Architecture and Urban Design since 1996 and has been at the cutting edge of design in both architecture and design culture in general when it comes to the use of the computer. The buildings, projects, publications, teachings, and writings associated with his office have been influential in the integration of advanced technologies from aeronautic, automobile, and film industries for use in architecture. Forbes magazine named Lynn one of the ten most influential living architects in 2005 and Time Magazine named him one of the 100 most innovative people in the world for the 21st century. In 2011 he was recipient of the Golden Lion at the 11th Venice Biennale of Architecture. In addition to his architectural work, he has numerous industrial design objects in production with companies including Alessi, Vitra, and most recently, Swarovski. He is the author of seven books including the 2009 Greg Lynn Form (Rizzoli).

Thomas Krens is the Founder and CEO of GCAM |Global Cultural Asset Management, and from 1988 to 2008, was the Director of the Solomon R. Guggenheim Foundation. Under Mr. Krens’ leadership, the Guggenheim Foundation doubled the size of the its collection; completed two major restorations of the original Frank Lloyd Wright designed museum building in New York; doubled the size of the Peggy Guggenheim Collection Venice; increased the Foundation’s endowment from $25 million to $120 million; and conceived of and executed the Guggenheim Museum Bilbao and Deutsche Guggenheim Berlin.

In 2008 Mr. Krens left the Guggenheim Foundation, after 20 years of leadership, to form GCAM Global Cultural Asset Management, in order to dedicate all of his efforts to new international projects.

Scott Trowbridge, Vice President of Creative / R&D at Walt Disney Imagineering leads a global team that produces new and unique ways to entertain people. Ranging from film, theatre, interactive and transmedia experiences to state-of-the-art themed attractions, Trowbridge has produced, directed and integrated entertainment projects all over the world. Trowbridge looks for opportunities to combine various media, technologies and narrative forms to tell new stories and create innovative entertainment experiences. As a graduate of USC’s School of Cinematic Arts, Trowbridge started his career in film and theatre, and continues to drive innovation through his oversight of both the Blue Sky Creative and New Technology development groups for Walt Disney Imagineering.

Extreme IDEAS: Architecture at the Intersection is part of Pacific Standard Time Presents: Modern Architecture in L.A. This collaboration, initiated by the Getty, brings together several local arts institutions for a wide-ranging look at the postwar built environment of the city as a whole, from its famous residential architecture to its vast freeway network, revealing the city’s development and ongoing impact in new ways.