Michael Rock is a founding partner and Creative Director at 2x4. 2x4 is a global design consultancy headquartered in New York City with satellite studios in Beijing and Madrid. The focus of the work is brand strategy for cultural and commercial clients who value the power of design. We identify and clarify core institutional values and create innovative, experiential, participatory and visually-dynamic ways to engage key audiences worldwide.
Organized by Professor Neil Denari these lectures question; Is architecture part of the media since it is a medium? While it is not classified as a “graphic” or two-dimensional medium like painting, graphic design, or photography, it is nonetheless a medium of space and construction that has a relationship to these modes of expression and communication. This mini-lecture series asks two graphic design studios and two artists who work in photography to situate their work within the larger field of ideas that make up the image-sphere. In this world, this series argues, architecture does not stand apart from media, it takes its place in between and next to all other forms of image production seen to be traditionally at odds with architecture’s mass and persistence. Presenters will return to UCLA in June to participate in our annual RUMBLE symposium.
Perloff Hall is located on the UCLA Campus.
Perloff Hall, M-F, 9am – 5pm
Lectures take place at 6:30pm in Perloff Hall Decafé (unless otherwise indicated)
Parking is available in Lot 3 for $12, purchase parking at the Westholme Ave and Hilgard Ave kiosk.
Alternative parking is available at Self-Service Parking Pay Stations
Check the website for confirmation of all programs at www.aud.ucla.edu
The campus map is available at www.maps.ucla.edu/campus/